Privacy Policy

Last updated: 21/07/2026

This document is an electronic record in terms of the Information Technology Act, 2000 and the rules thereunder as applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING OUR WEBSITE AND SERVICES THROUGH THIS PLATFORM OR ANY OTHER PLATFORM USED BY US, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY AND OUR TERMS OF USE. IF YOU DO NOT AGREE, PLEASE EXIT THIS PAGE AND DO NOT ACCESS OR USE THE WEBSITE.

1. Who We Are

Neel lohit handloom (“we”, “us”, “our”), operates the website www.neellohit.com (“Website”).

We are committed to protecting your personal data in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and all other applicable laws of India.

2.1 By using the Website and/or providing your information to us, you consent to the collection, use, storage, and sharing of your personal data in accordance with this Privacy Policy.

2.2 Your personal data will be retained for as long as necessary to fulfill the purpose for which it was collected, or as required under applicable law, whichever is later. Non-personal and anonymized information may be retained indefinitely for analytics, product improvement, and aggregate reporting purposes.

2.3 You may withdraw your consent at any time by contacting us at neel-lohit@outlook.com with a subject of "Privacy policy consent deletion request." Please note that withdrawal of consent may result in your inability to access certain features or services of the Website, or in the cancellation of your registration.

3. Information We Collect and How We Use It

We collect the following categories of personal and non-personal information:

3.1 Identity and Contact Information
Name, email address, shipping and billing address, and phone number — collected directly from you at registration, checkout, or during account creation. This data is used to identify you, deliver goods and services, and for security and fraud prevention.

3.2 Payment and Commercial Information
We do not collect or store your full payment card numbers, UPI credentials, or banking PINs. Checkout and payment processing is handled through our third-party payment gateway (Razorpay or any other gateway we may use). We receive only the mode of payment and name of the bank/wallet used. This information may be used to provide targeted offers, discounts, and promotions and to analyze traffic sources.

3.3 Internet and Network Activity
IP addresses, browser type, device identifiers, and location data are collected automatically when you visit the Website. This data is used to analyze location-based aggregate trends and traffic sources and to deliver targeted promotions and improve the Website.

3.4 Communication Data
We may store records of communications (including email, WhatsApp, and call records) between you and our customer support team. This is used for quality assurance, training, safety, and fraud prevention purposes.

3.5 Social Media and User-Generated Content
We may re-share customer reviews, testimonials, or social media posts where you have tagged us, shared our content, or posted about our products (e.g., on Instagram or Facebook). This data is used to measure engagement and for security purposes. By tagging us or using our branded hashtags, you consent to such use. If you wish to withdraw your consent for any specific content, please contact us at neel-lohit@outlook.com with a subject of "Specific content removal request."

3.6 Website Usage Data (Cookies and Analytics)
We use cookies and similar tracking technologies to improve your experience and increase Website load speed. Some tracking is also performed by third-party tools such as Google Analytics and Meta Pixel. Please refer to Google’s and Meta’s respective privacy policies for details on their data practices. If you do not wish to share cookie data, you may adjust your browser settings accordingly.

3.7 Other Sources
We may supplement data from third-party sources for purposes such as customer identification, personalization of advertisements, identification of new customers, and security and fraud prevention.

4. Access to and Security of Your Data

4.1 We implement all reasonably necessary technical and organizational security measures to protect your personal data against unauthorized access, use, alteration, disclosure, or destruction.

4.2 While we strive to maintain robust security practices, you acknowledge that no internet transmission or computer network can be guaranteed to be fully secure. Neel Lohit Handloom cannot provide absolute assurance regarding the security of personal data transmitted over the internet.

4.3 We do not sell, trade, or transfer your personal data to third parties in exchange for monetary consideration. We may share personal data with trusted third-party service providers (such as payment gateways, logistics, analytics, and advertising platforms including Facebook and Google) solely to enable us to provide our Services. All such third parties are required to maintain appropriate data security standards.

5. Your Rights Under the DPDP Act

Under the Digital Personal Data Protection Act, 2023, you have the following rights as a data principal:

Right to Access: You may request a summary of the personal data we hold about you and information about how it is being processed.
Right to Correction: You may request correction of any inaccurate, incomplete, or outdated personal data we hold about you.
Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to any legal obligations requiring us to retain it.
Right to Grievance Redressal: You may raise a complaint or grievance with our designated Grievance Officer (see Section 8).
Right to Nominate: You may nominate another individual to exercise your rights under the DPDP Act on your behalf in the event of your death or incapacity.

To exercise any of the above rights, please write to us at neel-lohit@outlook.com with your full name, registered mobile number, and subject line "Grievance Officer intervention request." We will respond within a reasonable timeframe as required by law.

6. Data Accuracy, Verification and Updates

6.1 It is in your interest and our objective to maintain accurate, current, and complete data about you. We have internal procedures that our team follows to meet this standard, including periodic data update processes.

6.2 Please keep us informed of any changes to your contact or personal information by updating your account on the Website or contacting us directly. We are not responsible for any service interruptions or communication failures arising from inaccurate information that you have provided.

6.3 You may request deletion of your account and associated personal data by writing to our Customer Support team at neel-lohit@outlook.com with a subject line of "Account and related data deletion request". Please include your full name and the mobile number registered with us. Note that deleting your account may result in the cancellation of your registration and loss of access to certain features of the Website.

7. Marketing Communications and Opt-Out

7.1 We may send you marketing communications, including email newsletters, SMS, WhatsApp messages, and notifications about promotions, new products, or services.

7.2 You have the right to opt out of any marketing communications at any time by:

Clicking the “Unsubscribe” link in any marketing email, or
Writing to us at neel-lohit@outlook.com with the subject being "Stop marketing communication request," specifying the type(s) of communication you wish to opt out of.

7.3 Even if you opt out of marketing communications, we may still contact you with transactional or service-related messages (e.g., order confirmation, shipping updates, or account security alerts).

8. Grievance Officer

In accordance with the Information Technology Act, 2000, the DPDP Act, 2023, and applicable rules, we have appointed a Grievance Officer to address complaints or concerns about our data handling practices.

If you have any complaints, grievances, or concerns regarding your personal data or this Privacy Policy, please contact:

Email: neel-lohit@outlook.com
Subject: Grievance Officer intervention request

We will endeavor to resolve all grievances at the earliest.

9. External Links

The Website may contain links to third-party websites. Neel lohit handloom does not endorse, control, or guarantee the quality, accuracy, or privacy practices of any external websites. Users are advised to exercise caution when clicking external links and to review the privacy policies of any third-party website they visit. We shall not be liable for any loss or damage arising from your use of external links.

10. Force Majeure

Neel Lohit Handloom shall not be held responsible for any loss, damage, or misuse of your personal data if such loss, damage, or misuse is attributable to a Force Majeure Event.

“Force Majeure Event” means any event beyond our reasonable control, including without limitation acts of God, natural disasters, fire, flood, explosion, civil commotion, war, acts of government, computer hacking, unauthorized access to computer networks, power failure, internet disruption, or breach of security and encryption beyond our reasonable control.

We will endeavor at all times to take reasonable and appropriate steps to keep your personal data secure. However, you acknowledge that the internet is not an absolutely secure medium.

11. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts at Kolkata, West Bengal, India.

12. Changes to This Privacy Policy

We may update or amend this Privacy Policy periodically, with or without advance notice. In the event of any significant changes to how we handle your personal data, we will display a prominent notice on the Website.

We encourage you to review this page regularly to stay informed about our data practices.